Welcome to Darren Sandford Consulting and Coaching.

My passion is to help you succeed using my extensive consulting, leadership, management, coaching and training experience in technology, banking, finance, investment, wholesale/retail and not-for-profit/fundraising sectors.

Realise the potential within yourself
You can unlock your potential and achieve your goals and dreams. I know you want to be a better version of yourself, remove those roadblocks holding you back, achieve your goals and increase your happiness.

Tailored coaching
My client-focused approach and deep experience will ensure that you will leave our sessions with clearer vision, achievable goals and new motivation.

Engaging Facilitation and Training

My training design, delivery and assessment skills will ensure your team will learn whilst having fun.

Impact = Action x Intention
If you want to create an impact, intention alone is not enough. You have to take action. Contact Darren Sandford to discuss how you can make a difference today.


Eva Simo, CEO – Tabulam and Templer Homes for the Aged – Darren is an engaging facilitator, the leadership program delivered has been fun, authentic, well thought out and unique to the TTHA team.

Kimberly Gundani, Contestant, Miss World Australia, Miss Grand Australia – I reached out to Darren to find out how I could improve my charity campaign as I am quite passionate about supporting children and women who are affected by domestic violence among other worthy causes. Darren’s coaching exceeded my expectations and he was able to deconstruct my current strategy and mindset. In an hour, Darren took me on a journey of self-reflection focusing on how my dreams could be translated into a vision which is attainable.  Darren is passionate about his role as a coach and had his heart set in this session.  He was able to challenge me appropriately and used this as a springboard that we used to formulate a plan moving forward.  That meant leaving my old ways that I had been clinging to, accepting this new page of my life to be rewritten.  Finally, I can now see the way forward and will continue to tap into Darren’s expertise as a coach until I reach a point that I can fly. I would recommend Darren in a heartbeat to anyone who has a goal, ambition, a vision or a plan that they would like to put into action. I aim to continue accessing coaching sessions with Darren as I can see the light at the end of the tunnel.

Stephanie Siemion, ANZ – Darren is a fantastic career coach. After just one session I was already getting shortlisted for interviews and smashing my goals! His approach is personalised and strategic with steps that are easy to follow. If you truly want to uplift your career or accomplish personal goals Darren will give you the tools to get there. Thank you Darren for helping me reach the next level!

Nivarti Jayaram, Senior Program Manager – Societe Generale Global Solution Centre  I was fortunate to have got a chance to avail Darren’s expertise as a coach and the transformation I experienced with his sessions was amazing. He helped me overcome many of my self-limiting beliefs that resulted in increased clarity of my goals, value system and I could accomplish much more than what I intended. The exciting fact is that each of his sessions triggered a positive transformation from within and helped break the barriers within. These barriers were limiting my professional outreach as well as growth. During my interaction with Darren, I found him highly professional, passionate, inspiring and genuine. If you are looking to grow beyond what you think you could, then Darren is the person to go to. I would strongly recommend Darren to anyone thinking about transforming themselves to be the best you can be.

Louis Lui, ANZ – Darren is one of the best coaches I’ve ever encountered. He is passionate, intelligent, communication master and always right to the point. Highly recommended to anyone who wants to reach their goals!

Megan Alexandra, Freelance Photographer, Model, Educator – I got so much from my coaching sessions with Darren. He created a warm, supportive environment, where it felt OK to share my real feelings and hopes for the future, without feeling foolish. He was patient, empathetic and kind, but also unafraid to ask the difficult questions and keen to get to the heart of the matter. This meant we were able to honestly discuss the changes necessary for me to succeed in reaching my goals. Our time together really helped me to be more clear about setting specific, targeted goals and helped fine-tune what I am trying to achieve and how I am going to do it. Darren connected the dots and was able to clearly see the bigger picture, when I was too close to do so myself. He also gave me tips for connecting new, desired, habits to existing ones. I would recommend Darren to anyone, particularly anyone who is struggling to achieve their goals alone and could benefit from further direction, accountability, encouragement and support. Since we began our sessions, I have far more specific goals that I am working towards, I’ve been more committed to my studies, I have earned more money and I’ve been more honest about my wants and needs. Thank you, Darren!

Sailesh Rao, Dept of Defence – I engaged with Darren for 3 coaching sessions. Within three months Darren has been able to walk me through in establishing my goals, vision and direction of where I want to take my life from here with a specific focus on building my business.

Darren engaged me in a ‘vision walk’ (highly recommended tool) which allowed me to map my life and career in addition to addressing negativity in my everyday life.

I have established confidence in myself in the process and realigned my passion in life. I highly recommend Darren as a coach. I feel I have built a rapport and network for life.



About Darren Sandford Consulting and Coaching

About our Coaching Framework
Using the FIREUP framework, developed by FIREUP Coaching, your coaching program will be customised according to your unique circumstances.

Drawing from a range of tools and techniques, the client’s goals, values and needs are explored and clarified.

Each coaching session will be conducted using the REACH model, where the coach and client explore and clarify goals of the client and set achievable objectives and actions.

What we offer
Personal & Career Coaching Programs

A three to six-month tailored program, consisting of monthly one-hour coaching sessions, in person or remote video call.

Each session will be conducted using the REACH model, where the coach and client explore and clarify goals of the client and set achievable objectives and actions.

A holistic approach is taken to identify core values and beliefs. The coach will employ powerful empathic questions to identify issues, self-limiting behaviours and opportunity areas.

For career coaching, personalised support with resume, LinkedIn profiles, job application processes and interview techniques can be provided as required.

Executive, Management & Corporate Coaching Programs

On-premises coaching sessions designed for you and/or your team members to align your corporate and team goals with individuals’ unique strengths and identify development areas.
While the program can be customised, it generally consists of:

  • Management consultation and planning
  • ½ day team briefing day
  • Individual coaching sessions
  • Concluding team building & strategy session (on-site or off-site)

Individual and team diagnostic tools, such as HBDI, LSI or Facet5 Teamscape can be applied depending on circumstance.

IT Competency Assessments & Framework

Utilising the Skills for the Information Age (SFIA) framework, individual and team skills and knowledge diagnostics are undertaken. Job role profiles and levelling are created or reviewed and used in conjunction with the team profiles to optimise team structures and/or create generic or personalised development plans and career progression frameworks.

IT Strategy & Solution Consulting

On an individual assignment basis, or as part of a strategic assessment team, DSCC can provide focused application portfolio assessment, IT cost modelling, vendor and product assessment and strategic planning. Drawing extensive experience and various modelling and presentation formats, targeted assessments for the most complex through to the smaller technology footprints can draw insight for strategic investment or cost saving initiatives.

About Darren Sandford:

Helping people and teams uncover their potential, unlock their thinking and deliver the right outcome, is what Darren does best.

Darren is a highly experienced technology professional who has worked across a breadth of strategy development and project implementations in complex transformational environments.

Darren is known for delivering pragmatic solutions by critically analysing situations, developing effective plans and leading teams to deliver outcomes.

Most of his career has been in many and varied roles at a global financial institution, ANZ Banking Group Ltd. Most roles involved leadership and stakeholder management in the Technology function. Darren has spent many years developing and implementing strategies and solutions for both corporate and retail banking and finance businesses.

Darren has led technology teams to acquire and divest businesses and acquired and modernised his own retail/wholesale sporting goods business.

Darren’s volunteer work as Event and Fundraising Campaign Manager at REAVI-Baho involved setting up and running a successful crowdfunding and marketing campaign and fundraising event. Darren continued his work volunteering as a Community Leader for crowdfunding platform Chuffed, where has facilitated workshops for social causes to train them on how to maximise their fundraising activities.


Free Coaching and Mentoring Offer

ATTENTION SME’s in MELBOURNE Would your company be interested in free implementation of a coaching and mentoring program for the staff in your business?  Please tag your contacts in comments if they would be interested. According to research from Cornell University, mentorship programs are an “essential component of effective knowledge transfer, well-planned career development and …


Phone: +61 466 309 505
Email: darren@darrensandford.com


Contact Form
Send me a message here...